The Online Performance Report is an award-winning marketing needs assessment that arms local businesses with insights into their online marketing performance.
The report will help you identify what you are doing well and highlight any gaps in your online strategy. This information can be invaluable in helping you to improve your presence, rankings, and trust with prospective customers.
Unlock Hidden Secrets to Success Online
And understand what you need to beat the competition...
The Listings section aggregates data from over 70 directories and shows:
✔️ The number of listings you have, ✔️ The accuracy of those listings, ✔️ Any sites that are missing data.
Local businesses need accurate listings on many different directories to ensure that customers can find them online. A strong listing presence improves search ranking and makes your business more discoverable.
The Reviews section aggregates data from over 30 customer review sites to highlight:
✔️ The number of reviews ✔️ The age of reviews ✔️ The average score of reviews
Local businesses must continually collect fresh reviews and strive for 5–star ratings to establish trust and credibility.
A common trait among businesses that are wildly successful with local search is that they focus on creating a stellar first impression for their prospects. Online reviews are a big part of that equation!
The Social Media investigates a business’s social media presence:
✔️ Facebook: Likes, Average Posts/Month, Average Likes/Post, Average Shares/Post ✔️ Twitter: Followers, Following, Tweets* ✔️ Instagram: Followers, Posts*
Social channels can help local businesses grow their fan base and turn online leads into raving customers. Local businesses must keep their followers engaged to grow their audience and build brand loyalty.
The website section leverages Google PageSpeed Insights to assess your website. This section looks at:
✔️ Mobile responsiveness ✔️ Desktop load speed ✔️ Homepage content
Your overall online presence is anchored by your website. Businesses need to make sure that their website meets minimum expectations for a modern site.
The Digital Advertising section provides valuable data on your digital advertising performance and potential. The advertising section of the report offers insights from:
✔️ Google Ads: The type of Paid Keywords, CPC, and PPC results you could receive if they were using an advertising solution, along with competitor campaign comparison. ✔️ Facebook: Whether or not you have taken advantage of retargeting.
Local businesses need to own the right keywords to ensure that their target audience knows about them. Uncover golden opportunities with search, social, and display advertising.
The SEO section provides valuable insights on how your SEO stacks up against your competitors. The SEO section assesses SEO in two areas:
✔️ Organic Keyword Performance: Compares your keyword performance against you top competitors. ✔️ Organic Keyword Ranking: Assesses the top keywords that consumers are using to search for your products or services.
To Be Successful, You Need Insights!
The first step in overcoming any hurdle is identifying the problem!